Top of Google and recommended in ChatGPT.

SEO (search engine optimization) makes sure your website appears as high up as possible in Google's search results and gets clicks. GEO (Generative Engine Optimization) makes sure your company is mentioned, cited and recommended in the answers of AI search systems such as ChatGPT, Gemini and Perplexity. SEO aims at rankings and clicks, GEO at mentions and recommendations. Today the two belong together.

AI search systems recommend companies they understand as a clearly recognizable, trustworthy entity and whose content they can “read” cleanly. In concrete terms that means: an unambiguous company identity (the same details everywhere, Wikidata, Google profile), structured data (Schema.org), answer-oriented content with clear questions and facts, real reviews and mentions on third-party sites. These are exactly the building blocks we implement on your website and around your company.

Yes, more than ever, but no longer on its own. Google remains the biggest source of local inquiries, and many AI answers pull their information from exactly the pages that also rank well on Google. Anyone who neglects SEO loses twice: on Google and in AI search. That is why we combine classic SEO with GEO instead of betting on a single channel.

GEO is an addition, not a replacement. GEO is the logical evolution of SEO in the age of AI search. Many GEO measures such as a clean structure, schema, authority and good content strengthen your classic Google ranking at the same time. So you are not building two separate things, but one shared foundation.

You often see first effects within a few weeks, for example first mentions in AI answers or improvements in local searches. Stable, noticeable results usually take three to six months, depending on your starting point and the competition. We do not promise guaranteed rankings (that would be dishonest), we work transparently with measurable interim steps instead.

We work with fair fixed prices instead of open-ended hourly rates. You know in advance what it costs, with no hidden costs. The exact scope depends on your starting point and your goals. You receive a concrete quote after a short, free initial consultation. If you prefer, we start with a manageable visibility check and build from there.

By running the right questions through the AI systems regularly and checking whether and how your company is named. Together with you we define the relevant search prompts (e.g. “best web agency in the Basel region”), test them across ChatGPT, Gemini, Perplexity and Copilot and document the hits. That turns AI visibility into something measurable instead of a gut feeling.

If your customers research their decisions online, then yes. More and more people ask ChatGPT, Gemini or Perplexity first instead of googling, especially with “Who is good at X?” questions. Anyone who does not appear there becomes invisible to those searchers. For local SMEs in northwestern Switzerland, GEO is an early head start as long as most competitors have not optimized yet.