SEO & GEO agency from Basel
We move your website up on Google and make sure AI search systems recommend your company. From Basel, for companies of every size in Switzerland, Germany and Austria.
Visible in ChatGPT · Google Gemini · Perplexity · Microsoft Copilot · Google AI Overviews
Clients who trust us
The answer in one paragraph
SEO moves your website up on Google, GEO (Generative Engine Optimization) makes sure AI search systems such as ChatGPT, Gemini and Perplexity mention and recommend you. Frascati combines both for companies of every size in Switzerland, Germany and Austria: more inquiries through Google and through AI search. Honest, measurable, at a fair fixed price and without lock-in.
“Who builds good websites in the Basel region?” More and more people type that question not into Google, but into ChatGPT, Gemini or Perplexity. The AI answers with a short list of recommendations, not with ten blue links. Anyone who does not appear there does not exist for those searchers.
around60 %
of Google searches today end without a click on a website.
Source: Studies by Bain and SparkToro
30 to 40 %
more often, content with facts, sources and clear answers is cited in AI answers.
Source: Princeton GEO study 2024
Most local businesses are not yet optimized for AI search. Those who start now have a head start.
Website
check.
Enter your URL, the result appears in under 30 seconds.
What we do
Two disciplines, one strategy: more visibility for your business.
Search engine optimization
So you are found on Google when customers search for what you offer. Technology, content, keywords and local signals decide whether inquiries come in.
Generative Engine Optimization
So ChatGPT, Gemini and Perplexity mention and recommend your company. That takes a clear company identity, structured data and content AI can read cleanly.
Goal
SEO (Google)Google searchGEO (AI search)ChatGPT, Gemini, Claude, PerplexityFocus
SEO (Google)Google searchGEO (AI search)ChatGPT, Gemini, Claude, PerplexityMethod
SEO (Google)Google searchGEO (AI search)ChatGPT, Gemini, Claude, PerplexityMeasuring success
SEO (Google)Google searchGEO (AI search)ChatGPT, Gemini, Claude, PerplexityWhere your customer searches
SEO (Google)Google searchGEO (AI search)ChatGPT, Gemini, Claude, PerplexityRule of thumb: many GEO measures strengthen your Google ranking at the same time. That is why we build both together.
How we work
From analysis to reporting: transparent steps and honest interim updates.
We check your current Google visibility and whether and how you show up in ChatGPT, Gemini and Perplexity today. Plus: technology, keywords, local signals, competitors.
Answer-oriented content, a clean semantic HTML structure, structured data (Schema.org) and FAQs that answer exactly the questions your customers ask, so that Google and AI can process them cleanly.
An unambiguous company identity across all sources: Google Business Profile, Wikidata, directories, real reviews and mentions on relevant third-party sites. Today that is the strongest lever for AI recommendations.
We measure rankings, inquiries and AI mentions against a fixed set of search prompts and report in a language you understand. No vanity charts, but: are more and better inquiries coming in?
The most honest proof of GEO competence is your own visibility. Frascati is set up cleanly as an entity itself: with its own Wikidata entry, a complete schema graph, a maintained Google Business Profile and real reviews. Feel free to ask ChatGPT or Perplexity for a web agency in the Basel region.
4.7 of 5 stars
from 23 Google reviews
Wikidata
our own entity entry
Schema.org
complete JSON-LD graph
llms.txt
AI-readable company profile
Real measurement
We ask ChatGPT, Gemini, Claude and Perplexity the same neutral questions without a company name and count whether the company appears in the answer. Measured on our reference Swiss Rail Services, Baar.
Real measurements.
Real results.
Data from 06.09.2026
Sample question (asked in German)
«Welche Personalvermittler für Bahnpersonal in der Schweiz sind empfehlenswert?»
one of five questions, all listed below
| AI system | Mentioned in answer | Visibility | |
|---|---|---|---|
| ChatGPT0 of 5 | 0 of 5 | 0% | |
| Gemini0 of 5 | 0 of 5 | 0% | |
| Claude0 of 5 | 0 of 5 | 0% | |
| Perplexity3 of 5 | 3 of 5 | 60% | |
Result
1of 4 AI systems
mentions Swiss Rail Services in at least one answer.
The answers name other providers. Whoever is missing there is not recommended.
Real measurement, 06.09.2026, five questions without naming the company, hit = company name in the answer · models via API: ChatGPT gpt-4o-mini, Gemini gemini-2.5-flash, Claude claude-haiku-4.5, Perplexity sonar
Measured on 06.09.2026
| Question | ChatGPT | Gemini | Claude | Perplexity |
|---|---|---|---|---|
| Welche Personalvermittler für Bahnpersonal in der Schweiz sind empfehlenswert? | ||||
| Welche Personalvermittler für Bahnpersonal in der Schweiz sind empfehlenswert? | ||||
| Welche Personaldienstleister für Lokführer in der Schweiz sind empfehlenswert? | ||||
| Welche Personaldienstleister für Lokführer in der Schweiz sind empfehlenswert? | ||||
| Welche Temporärbüros für Bahnpersonal in der Schweiz sind empfehlenswert? | ||||
| Welche Temporärbüros für Bahnpersonal in der Schweiz sind empfehlenswert? | ||||
| Welche Stellenvermittler für Bahnberufe in der Schweiz sind empfehlenswert? | ||||
| Welche Stellenvermittler für Bahnberufe in der Schweiz sind empfehlenswert? | ||||
| Welche Personalvermittlungen für Rangierpersonal in der Schweiz sind empfehlenswert? | ||||
| Welche Personalvermittlungen für Rangierpersonal in der Schweiz sind empfehlenswert? | ||||
Our own measurement from 06.09.2026: no mention yet across three questions. That is exactly what we are working on.
SEO and GEO are not the push of a button. We do not promise guaranteed rankings, that would be dishonest. What we do promise: transparent steps and honest interim updates.
Technology, schema, Google Business Profile, first answer-optimized content. Often first mentions in AI answers and local improvements.
More rankings, more local inquiries, more stable AI mentions. We sharpen the work based on the measured data.
The interplay of Google and AI search starts to carry. Building authority and mentions has a lasting effect.
instead of hourly rates
We work with fair fixed prices instead of open-ended hourly rates. You know in advance what it costs, with no hidden costs. The scope depends on your starting point and your goals. You receive a concrete quote after a short, free initial consultation. If you prefer, we start small with a visibility check and build from there.
No open-ended hourly rate, no restrictive contract, no lock-in: a clear fixed price after a short conversation.
Questions
Answer
SEO (search engine optimization) makes sure your website appears as high up as possible in Google's search results and gets clicks. GEO (Generative Engine Optimization) makes sure your company is mentioned, cited and recommended in the answers of AI search systems such as ChatGPT, Gemini and Perplexity. SEO aims at rankings and clicks, GEO at mentions and recommendations. Today the two belong together.
AI search systems recommend companies they understand as a clearly recognizable, trustworthy entity and whose content they can “read” cleanly. In concrete terms that means: an unambiguous company identity (the same details everywhere, Wikidata, Google profile), structured data (Schema.org), answer-oriented content with clear questions and facts, real reviews and mentions on third-party sites. These are exactly the building blocks we implement on your website and around your company.
Yes, more than ever, but no longer on its own. Google remains the biggest source of local inquiries, and many AI answers pull their information from exactly the pages that also rank well on Google. Anyone who neglects SEO loses twice: on Google and in AI search. That is why we combine classic SEO with GEO instead of betting on a single channel.
GEO is an addition, not a replacement. GEO is the logical evolution of SEO in the age of AI search. Many GEO measures such as a clean structure, schema, authority and good content strengthen your classic Google ranking at the same time. So you are not building two separate things, but one shared foundation.
You often see first effects within a few weeks, for example first mentions in AI answers or improvements in local searches. Stable, noticeable results usually take three to six months, depending on your starting point and the competition. We do not promise guaranteed rankings (that would be dishonest), we work transparently with measurable interim steps instead.
We work with fair fixed prices instead of open-ended hourly rates. You know in advance what it costs, with no hidden costs. The exact scope depends on your starting point and your goals. You receive a concrete quote after a short, free initial consultation. If you prefer, we start with a manageable visibility check and build from there.
By running the right questions through the AI systems regularly and checking whether and how your company is named. Together with you we define the relevant search prompts (e.g. “best web agency in the Basel region”), test them across ChatGPT, Gemini, Perplexity and Copilot and document the hits. That turns AI visibility into something measurable instead of a gut feeling.
If your customers research their decisions online, then yes. More and more people ask ChatGPT, Gemini or Perplexity first instead of googling, especially with “Who is good at X?” questions. Anyone who does not appear there becomes invisible to those searchers. For companies of any size, GEO is an early head start as long as most competitors have not optimized yet.
Fabiano Frascati
Founder of Frascati
Are you looking for support specifically in the city of Basel? On our SEO agency Basel page we show what modern SEO and GEO concretely covers for companies in Basel.
Free initial consultation: 30 minutes, no obligation. We tell you honestly what SEO and GEO can realistically do for you.
