{
  "studie": "Frascati im KI-Test: wird die eigene Agentur in KI-Antworten genannt?",
  "stand": "2026-09-13",
  "land": "DACH",
  "antworten_geplant": 270,
  "antworten_gueltig": 268,
  "antworten_fehlerhaft": 116,
  "kosten_usd": 29.16,
  "modelle": [
    "ChatGPT (GPT-6 Astra mit Websuche ueber OpenRouter :online)",
    "Claude (Fable 5.1 mit Websuche ueber OpenRouter :online)",
    "Gemini 3.8 Flash mit Websuche ueber OpenRouter :online",
    "Perplexity Sonar Pro Search (eigene Websuche)",
    "Claude Opus 5 mit Websuche ueber OpenRouter :online",
    "Claude Sonnet 5 mit Websuche ueber OpenRouter :online",
    "ChatGPT GPT-5.6 Terra mit Websuche ueber OpenRouter :online",
    "ChatGPT GPT-5.6 Luna mit Websuche ueber OpenRouter :online"
  ],
  "quote_gesamt": 5.2,
  "quote_gesamt_wilson95": [
    3.1,
    8.6
  ],
  "je_modell": [
    {
      "schluessel": "chatgpt-terra",
      "antworten": 27,
      "genannt": 4,
      "im_text": 4,
      "in_quellen": 4,
      "nur_quelle": 0,
      "quote": 14.8,
      "wilson95": [
        5.9,
        32.5
      ],
      "position_median": 2
    },
    {
      "schluessel": "chatgpt-luna",
      "antworten": 27,
      "genannt": 3,
      "im_text": 3,
      "in_quellen": 1,
      "nur_quelle": 0,
      "quote": 11.1,
      "wilson95": [
        3.9,
        28.1
      ],
      "position_median": 4
    },
    {
      "schluessel": "perplexity",
      "antworten": 54,
      "genannt": 5,
      "im_text": 4,
      "in_quellen": 5,
      "nur_quelle": 1,
      "quote": 9.3,
      "wilson95": [
        4,
        19.9
      ],
      "position_median": 10
    },
    {
      "schluessel": "chatgpt",
      "antworten": 27,
      "genannt": 2,
      "im_text": 2,
      "in_quellen": 2,
      "nur_quelle": 0,
      "quote": 7.4,
      "wilson95": [
        2.1,
        23.4
      ],
      "position_median": 5
    },
    {
      "schluessel": "gemini",
      "antworten": 54,
      "genannt": 0,
      "im_text": 0,
      "in_quellen": 0,
      "nur_quelle": 0,
      "quote": 0,
      "wilson95": [
        0,
        6.6
      ],
      "position_median": null
    },
    {
      "schluessel": "claude",
      "antworten": 25,
      "genannt": 0,
      "im_text": 0,
      "in_quellen": 0,
      "nur_quelle": 0,
      "quote": 0,
      "wilson95": [
        0,
        13.3
      ],
      "position_median": null
    },
    {
      "schluessel": "claude-sonnet",
      "antworten": 27,
      "genannt": 0,
      "im_text": 0,
      "in_quellen": 0,
      "nur_quelle": 0,
      "quote": 0,
      "wilson95": [
        0,
        12.5
      ],
      "position_median": null
    },
    {
      "schluessel": "claude-opus",
      "antworten": 27,
      "genannt": 0,
      "im_text": 0,
      "in_quellen": 0,
      "nur_quelle": 0,
      "quote": 0,
      "wilson95": [
        0,
        12.5
      ],
      "position_median": null
    }
  ],
  "je_land": [
    {
      "schluessel": "CH",
      "antworten": 90,
      "genannt": 13,
      "im_text": 12,
      "in_quellen": 12,
      "nur_quelle": 1,
      "quote": 14.4,
      "wilson95": [
        8.6,
        23.2
      ],
      "position_median": 4
    },
    {
      "schluessel": "AT",
      "antworten": 90,
      "genannt": 1,
      "im_text": 1,
      "in_quellen": 0,
      "nur_quelle": 0,
      "quote": 1.1,
      "wilson95": [
        0.2,
        6
      ],
      "position_median": null
    },
    {
      "schluessel": "DE",
      "antworten": 88,
      "genannt": 0,
      "im_text": 0,
      "in_quellen": 0,
      "nur_quelle": 0,
      "quote": 0,
      "wilson95": [
        0,
        4.2
      ],
      "position_median": null
    }
  ],
  "je_absicht": [
    {
      "schluessel": "geo",
      "antworten": 90,
      "genannt": 11,
      "im_text": 10,
      "in_quellen": 9,
      "nur_quelle": 1,
      "quote": 12.2,
      "wilson95": [
        7,
        20.6
      ],
      "position_median": 4
    },
    {
      "schluessel": "website",
      "antworten": 89,
      "genannt": 3,
      "im_text": 3,
      "in_quellen": 3,
      "nur_quelle": 0,
      "quote": 3.4,
      "wilson95": [
        1.2,
        9.4
      ],
      "position_median": 9
    },
    {
      "schluessel": "seo",
      "antworten": 89,
      "genannt": 0,
      "im_text": 0,
      "in_quellen": 0,
      "nur_quelle": 0,
      "quote": 0,
      "wilson95": [
        0,
        4.1
      ],
      "position_median": null
    }
  ],
  "je_absicht_land": [
    {
      "schluessel": "geo CH",
      "antworten": 30,
      "genannt": 10,
      "im_text": 9,
      "in_quellen": 9,
      "nur_quelle": 1,
      "quote": 33.3,
      "wilson95": [
        19.2,
        51.2
      ],
      "position_median": 4
    },
    {
      "schluessel": "website CH",
      "antworten": 30,
      "genannt": 3,
      "im_text": 3,
      "in_quellen": 3,
      "nur_quelle": 0,
      "quote": 10,
      "wilson95": [
        3.5,
        25.6
      ],
      "position_median": 9
    },
    {
      "schluessel": "geo AT",
      "antworten": 30,
      "genannt": 1,
      "im_text": 1,
      "in_quellen": 0,
      "nur_quelle": 0,
      "quote": 3.3,
      "wilson95": [
        0.6,
        16.7
      ],
      "position_median": null
    },
    {
      "schluessel": "seo CH",
      "antworten": 30,
      "genannt": 0,
      "im_text": 0,
      "in_quellen": 0,
      "nur_quelle": 0,
      "quote": 0,
      "wilson95": [
        0,
        11.4
      ],
      "position_median": null
    },
    {
      "schluessel": "geo DE",
      "antworten": 30,
      "genannt": 0,
      "im_text": 0,
      "in_quellen": 0,
      "nur_quelle": 0,
      "quote": 0,
      "wilson95": [
        0,
        11.4
      ],
      "position_median": null
    },
    {
      "schluessel": "seo DE",
      "antworten": 29,
      "genannt": 0,
      "im_text": 0,
      "in_quellen": 0,
      "nur_quelle": 0,
      "quote": 0,
      "wilson95": [
        0,
        11.7
      ],
      "position_median": null
    },
    {
      "schluessel": "website DE",
      "antworten": 29,
      "genannt": 0,
      "im_text": 0,
      "in_quellen": 0,
      "nur_quelle": 0,
      "quote": 0,
      "wilson95": [
        0,
        11.7
      ],
      "position_median": null
    },
    {
      "schluessel": "seo AT",
      "antworten": 30,
      "genannt": 0,
      "im_text": 0,
      "in_quellen": 0,
      "nur_quelle": 0,
      "quote": 0,
      "wilson95": [
        0,
        11.4
      ],
      "position_median": null
    },
    {
      "schluessel": "website AT",
      "antworten": 30,
      "genannt": 0,
      "im_text": 0,
      "in_quellen": 0,
      "nur_quelle": 0,
      "quote": 0,
      "wilson95": [
        0,
        11.4
      ],
      "position_median": null
    }
  ],
  "stufenvergleich": {
    "OpenAI": {
      "stufen": [
        {
          "engine": "chatgpt",
          "label": "ChatGPT (GPT-6 Astra mit Websuche ueber OpenRouter :online)",
          "antworten": 27,
          "genannt": 2,
          "quote": 7.4,
          "wilson95": [
            2.1,
            23.4
          ],
          "top5": [
            "more-fire.com (5)",
            "otago.at (5)",
            "claneo.com (4)",
            "webu.at (4)",
            "beyondweb.ch (3)"
          ]
        },
        {
          "engine": "chatgpt-terra",
          "label": "ChatGPT GPT-5.6 Terra mit Websuche ueber OpenRouter :online",
          "antworten": 27,
          "genannt": 4,
          "quote": 14.8,
          "wilson95": [
            5.9,
            32.5
          ],
          "top5": [
            "webu.at (5)",
            "frascati.ch (4)",
            "otago.at (4)",
            "dlm-digital.ch (3)",
            "claneo.com (3)"
          ]
        },
        {
          "engine": "chatgpt-luna",
          "label": "ChatGPT GPT-5.6 Luna mit Websuche ueber OpenRouter :online",
          "antworten": 27,
          "genannt": 3,
          "quote": 11.1,
          "wilson95": [
            3.9,
            28.1
          ],
          "top5": [
            "seox.ch (3)",
            "geoagenturen.de (3)",
            "ithelps-digital.com (3)",
            "webu.at (3)",
            "otago.at (3)"
          ]
        }
      ],
      "spanne_prozentpunkte": 7.4,
      "intervalle_ueberlappen": true
    },
    "Anthropic": {
      "stufen": [
        {
          "engine": "claude",
          "label": "Claude (Fable 5.1 mit Websuche ueber OpenRouter :online)",
          "antworten": 25,
          "genannt": 0,
          "quote": 0,
          "wilson95": [
            0,
            13.3
          ],
          "top5": [
            "seox.ch (4)",
            "ithelps-digital.com (4)",
            "beyondweb.ch (3)",
            "ezyone.ch (3)",
            "sh-digital.ch (3)"
          ]
        },
        {
          "engine": "claude-opus",
          "label": "Claude Opus 5 mit Websuche ueber OpenRouter :online",
          "antworten": 27,
          "genannt": 0,
          "quote": 0,
          "wilson95": [
            0,
            12.5
          ],
          "top5": [
            "seox.ch (5)",
            "dlm-digital.ch (5)",
            "hechtinsgefecht.de (4)",
            "goldenwing.at (4)",
            "beyondweb.ch (3)"
          ]
        },
        {
          "engine": "claude-sonnet",
          "label": "Claude Sonnet 5 mit Websuche ueber OpenRouter :online",
          "antworten": 27,
          "genannt": 0,
          "quote": 0,
          "wilson95": [
            0,
            12.5
          ],
          "top5": [
            "seox.ch (5)",
            "claneo.com (5)",
            "limesoda.com (4)",
            "feedbax.ai (4)",
            "ezyone.ch (3)"
          ]
        }
      ],
      "spanne_prozentpunkte": 0,
      "intervalle_ueberlappen": true
    }
  },
  "anbieter_top": [
    {
      "domain": "seox.ch",
      "n": 35,
      "CH": 35,
      "DE": 0,
      "AT": 0,
      "modelle": [
        "chatgpt",
        "chatgpt-luna",
        "chatgpt-terra",
        "claude",
        "claude-opus",
        "claude-sonnet",
        "gemini",
        "perplexity"
      ],
      "anteil": 13.1
    },
    {
      "domain": "ithelps-digital.com",
      "n": 32,
      "CH": 0,
      "DE": 0,
      "AT": 32,
      "modelle": [
        "chatgpt",
        "chatgpt-luna",
        "claude",
        "claude-opus",
        "claude-sonnet",
        "gemini",
        "perplexity"
      ],
      "anteil": 11.9
    },
    {
      "domain": "otago.at",
      "n": 30,
      "CH": 0,
      "DE": 0,
      "AT": 30,
      "modelle": [
        "chatgpt",
        "chatgpt-luna",
        "chatgpt-terra",
        "claude",
        "claude-opus",
        "gemini",
        "perplexity"
      ],
      "anteil": 11.2
    },
    {
      "domain": "claneo.com",
      "n": 29,
      "CH": 0,
      "DE": 29,
      "AT": 0,
      "modelle": [
        "chatgpt",
        "chatgpt-luna",
        "chatgpt-terra",
        "claude",
        "claude-opus",
        "claude-sonnet",
        "gemini",
        "perplexity"
      ],
      "anteil": 10.8
    },
    {
      "domain": "webu.at",
      "n": 28,
      "CH": 0,
      "DE": 0,
      "AT": 28,
      "modelle": [
        "chatgpt",
        "chatgpt-luna",
        "chatgpt-terra",
        "claude",
        "claude-opus",
        "claude-sonnet",
        "gemini",
        "perplexity"
      ],
      "anteil": 10.4
    },
    {
      "domain": "beyondweb.ch",
      "n": 26,
      "CH": 26,
      "DE": 0,
      "AT": 0,
      "modelle": [
        "chatgpt",
        "chatgpt-luna",
        "chatgpt-terra",
        "claude",
        "claude-opus",
        "claude-sonnet",
        "gemini",
        "perplexity"
      ],
      "anteil": 9.7
    },
    {
      "domain": "blueglass.ch",
      "n": 20,
      "CH": 20,
      "DE": 0,
      "AT": 0,
      "modelle": [
        "chatgpt",
        "chatgpt-luna",
        "claude",
        "claude-opus",
        "claude-sonnet",
        "gemini",
        "perplexity"
      ],
      "anteil": 7.5
    },
    {
      "domain": "seo-kueche.de",
      "n": 18,
      "CH": 0,
      "DE": 17,
      "AT": 1,
      "modelle": [
        "chatgpt",
        "chatgpt-luna",
        "chatgpt-terra",
        "claude",
        "claude-opus",
        "claude-sonnet",
        "gemini",
        "perplexity"
      ],
      "anteil": 6.7
    },
    {
      "domain": "seokratie.de",
      "n": 18,
      "CH": 0,
      "DE": 18,
      "AT": 0,
      "modelle": [
        "chatgpt",
        "chatgpt-luna",
        "chatgpt-terra",
        "claude",
        "claude-opus",
        "claude-sonnet",
        "gemini",
        "perplexity"
      ],
      "anteil": 6.7
    },
    {
      "domain": "zumoseo.ch",
      "n": 17,
      "CH": 17,
      "DE": 0,
      "AT": 0,
      "modelle": [
        "chatgpt",
        "chatgpt-terra",
        "claude",
        "claude-opus",
        "claude-sonnet",
        "gemini",
        "perplexity"
      ],
      "anteil": 6.3
    },
    {
      "domain": "digitalleverage.ch",
      "n": 16,
      "CH": 16,
      "DE": 0,
      "AT": 0,
      "modelle": [
        "chatgpt",
        "chatgpt-luna",
        "chatgpt-terra",
        "claude",
        "claude-sonnet",
        "gemini",
        "perplexity"
      ],
      "anteil": 6
    },
    {
      "domain": "dlm-digital.ch",
      "n": 16,
      "CH": 16,
      "DE": 0,
      "AT": 0,
      "modelle": [
        "chatgpt",
        "chatgpt-luna",
        "chatgpt-terra",
        "claude",
        "claude-opus",
        "claude-sonnet",
        "perplexity"
      ],
      "anteil": 6
    },
    {
      "domain": "bloofusion.de",
      "n": 16,
      "CH": 0,
      "DE": 16,
      "AT": 0,
      "modelle": [
        "chatgpt",
        "chatgpt-luna",
        "chatgpt-terra",
        "claude-opus",
        "gemini",
        "perplexity"
      ],
      "anteil": 6
    },
    {
      "domain": "goldenwing.at",
      "n": 16,
      "CH": 0,
      "DE": 0,
      "AT": 16,
      "modelle": [
        "chatgpt-luna",
        "claude",
        "claude-opus",
        "gemini",
        "perplexity"
      ],
      "anteil": 6
    },
    {
      "domain": "weseo.at",
      "n": 16,
      "CH": 0,
      "DE": 0,
      "AT": 16,
      "modelle": [
        "chatgpt",
        "chatgpt-terra",
        "claude",
        "claude-opus",
        "claude-sonnet",
        "gemini",
        "perplexity"
      ],
      "anteil": 6
    },
    {
      "domain": "geoagentur.de",
      "n": 15,
      "CH": 0,
      "DE": 14,
      "AT": 1,
      "modelle": [
        "chatgpt",
        "chatgpt-luna",
        "chatgpt-terra",
        "claude",
        "claude-opus",
        "claude-sonnet",
        "gemini",
        "perplexity"
      ],
      "anteil": 5.6
    },
    {
      "domain": "aufgesang.de",
      "n": 15,
      "CH": 0,
      "DE": 15,
      "AT": 0,
      "modelle": [
        "chatgpt",
        "chatgpt-luna",
        "chatgpt-terra",
        "claude",
        "claude-opus",
        "claude-sonnet",
        "gemini",
        "perplexity"
      ],
      "anteil": 5.6
    },
    {
      "domain": "kloos.at",
      "n": 15,
      "CH": 0,
      "DE": 0,
      "AT": 15,
      "modelle": [
        "chatgpt",
        "chatgpt-luna",
        "chatgpt-terra",
        "claude",
        "claude-sonnet",
        "gemini",
        "perplexity"
      ],
      "anteil": 5.6
    },
    {
      "domain": "limesoda.com",
      "n": 15,
      "CH": 0,
      "DE": 0,
      "AT": 15,
      "modelle": [
        "chatgpt",
        "chatgpt-luna",
        "claude",
        "claude-opus",
        "claude-sonnet",
        "gemini",
        "perplexity"
      ],
      "anteil": 5.6
    },
    {
      "domain": "seranking.com",
      "n": 14,
      "CH": 3,
      "DE": 5,
      "AT": 6,
      "modelle": [
        "claude",
        "claude-opus",
        "claude-sonnet",
        "perplexity"
      ],
      "anteil": 5.2
    },
    {
      "domain": "sh-digital.ch",
      "n": 13,
      "CH": 13,
      "DE": 0,
      "AT": 0,
      "modelle": [
        "chatgpt-luna",
        "claude",
        "claude-opus",
        "claude-sonnet",
        "gemini",
        "perplexity"
      ],
      "anteil": 4.9
    },
    {
      "domain": "agenturtipp.de",
      "n": 13,
      "CH": 0,
      "DE": 13,
      "AT": 0,
      "modelle": [
        "chatgpt-luna",
        "claude-opus",
        "claude-sonnet",
        "perplexity"
      ],
      "anteil": 4.9
    },
    {
      "domain": "promomasters.at",
      "n": 13,
      "CH": 0,
      "DE": 0,
      "AT": 13,
      "modelle": [
        "chatgpt",
        "chatgpt-luna",
        "claude-sonnet",
        "gemini",
        "perplexity"
      ],
      "anteil": 4.9
    },
    {
      "domain": "nordfabrik.ch",
      "n": 12,
      "CH": 12,
      "DE": 0,
      "AT": 0,
      "modelle": [
        "claude",
        "claude-opus",
        "gemini",
        "perplexity"
      ],
      "anteil": 4.5
    },
    {
      "domain": "frascati.ch",
      "n": 12,
      "CH": 12,
      "DE": 0,
      "AT": 0,
      "modelle": [
        "chatgpt",
        "chatgpt-luna",
        "chatgpt-terra",
        "perplexity"
      ],
      "anteil": 4.5
    },
    {
      "domain": "feedbax.de",
      "n": 12,
      "CH": 2,
      "DE": 4,
      "AT": 6,
      "modelle": [
        "perplexity"
      ],
      "anteil": 4.5
    },
    {
      "domain": "techtown.ch",
      "n": 11,
      "CH": 11,
      "DE": 0,
      "AT": 0,
      "modelle": [
        "chatgpt",
        "chatgpt-luna",
        "chatgpt-terra",
        "claude",
        "claude-opus",
        "claude-sonnet"
      ],
      "anteil": 4.1
    },
    {
      "domain": "geoagenturen.de",
      "n": 11,
      "CH": 1,
      "DE": 9,
      "AT": 1,
      "modelle": [
        "chatgpt",
        "chatgpt-luna",
        "chatgpt-terra",
        "perplexity"
      ],
      "anteil": 4.1
    },
    {
      "domain": "loewenstark.com",
      "n": 11,
      "CH": 0,
      "DE": 11,
      "AT": 0,
      "modelle": [
        "claude",
        "claude-opus",
        "claude-sonnet",
        "gemini",
        "perplexity"
      ],
      "anteil": 4.1
    },
    {
      "domain": "suchhelden.de",
      "n": 11,
      "CH": 0,
      "DE": 11,
      "AT": 0,
      "modelle": [
        "claude",
        "claude-opus",
        "claude-sonnet",
        "gemini",
        "perplexity"
      ],
      "anteil": 4.1
    },
    {
      "domain": "emagnetix.at",
      "n": 11,
      "CH": 0,
      "DE": 0,
      "AT": 11,
      "modelle": [
        "chatgpt",
        "chatgpt-luna",
        "gemini",
        "perplexity"
      ],
      "anteil": 4.1
    },
    {
      "domain": "naluma.at",
      "n": 11,
      "CH": 0,
      "DE": 0,
      "AT": 11,
      "modelle": [
        "claude",
        "claude-opus",
        "claude-sonnet",
        "perplexity"
      ],
      "anteil": 4.1
    },
    {
      "domain": "evergreen.media",
      "n": 11,
      "CH": 0,
      "DE": 4,
      "AT": 7,
      "modelle": [
        "chatgpt",
        "chatgpt-luna",
        "chatgpt-terra",
        "claude",
        "claude-opus",
        "gemini",
        "perplexity"
      ],
      "anteil": 4.1
    },
    {
      "domain": "vanthunderweb.de",
      "n": 10,
      "CH": 4,
      "DE": 1,
      "AT": 5,
      "modelle": [
        "perplexity"
      ],
      "anteil": 3.7
    },
    {
      "domain": "web-austria.at",
      "n": 10,
      "CH": 0,
      "DE": 0,
      "AT": 10,
      "modelle": [
        "chatgpt-terra",
        "claude",
        "claude-opus",
        "perplexity"
      ],
      "anteil": 3.7
    },
    {
      "domain": "hechtinsgefecht.de",
      "n": 10,
      "CH": 0,
      "DE": 10,
      "AT": 0,
      "modelle": [
        "chatgpt-luna",
        "claude",
        "claude-opus",
        "claude-sonnet"
      ],
      "anteil": 3.7
    },
    {
      "domain": "ezyone.ch",
      "n": 9,
      "CH": 9,
      "DE": 0,
      "AT": 0,
      "modelle": [
        "claude",
        "claude-opus",
        "claude-sonnet",
        "perplexity"
      ],
      "anteil": 3.4
    },
    {
      "domain": "hyperpage.ch",
      "n": 9,
      "CH": 9,
      "DE": 0,
      "AT": 0,
      "modelle": [
        "chatgpt",
        "chatgpt-luna",
        "claude",
        "claude-opus",
        "claude-sonnet",
        "perplexity"
      ],
      "anteil": 3.4
    },
    {
      "domain": "keyweo.com",
      "n": 9,
      "CH": 0,
      "DE": 9,
      "AT": 0,
      "modelle": [
        "claude-opus",
        "claude-sonnet",
        "perplexity"
      ],
      "anteil": 3.4
    },
    {
      "domain": "liip.ch",
      "n": 9,
      "CH": 9,
      "DE": 0,
      "AT": 0,
      "modelle": [
        "chatgpt",
        "chatgpt-luna",
        "chatgpt-terra",
        "claude",
        "gemini"
      ],
      "anteil": 3.4
    }
  ],
  "methode": "Eigene Messung vom 2026-09-13. 3 Laender, 9 Fragen je Land in drei Kaufabsichten, 8 Modelle mit Websuche ueber die OpenRouter-API, keine Consumer-Oberflaechen. Gezaehlt wird, ob frascati.ch in der Antwort oder in den zitierten Quellen vorkommt. Die Position ist der Rang unter den in dieser Antwort genannten Anbieter-Domains, in der Reihenfolge ihres ersten Vorkommens. Unsicherheit als Wilson-Intervall (95 Prozent). Gemessen werden Nennungen und Positionen, nicht Anfragen."
}
